Distill the essence of Integration into a clear and differentiating ideal that can be marketed to wider clienteles as our most unique feature/characteristic, the quality that also sets us apart from and above our competition.
Emphasize the actionable “education-faith-service” continuum model that characterizes all University endeavors.
Measurably increase our involvement in both the greater Atlanta and Chattanooga community by sponsoring more social, educational, faith-oriented, and service-minded activities for residents. Richmont will make a concerted cultural shift away from its insular inclinations to more active engagement in the community.
Employ multi-media and multi-channel communication pathways to communicate with internal as well as external stakeholders to promote a consistent, high quality brand identity.
Prioritize the creation and delivery of visual communication modalities to share different, unique aspects of the Richmont experience by focusing on an eighty-year commitment to transformational impact on people and communities. These testimonials should tell the Richmont story in a way that is accessible to external audiences and carry the capacity to educate, inspire, and motivate.
100% Complete or Complete & Ongoing
75% Complete or Complete & Ongoing; 25% In Progress